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High Performance Marketing: Bringing Method to the Madness of Marketing
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ISBN
:
9781419508233
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Publisher
:
Kaplan Publishing
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Subject
:
Business & Management
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Binding
:
HARDCOVER
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Pages
:
288
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Year
:
2005
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1780.0
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Description
Maximizing revenues. Performance accountability. Conversion rates. Not only is the competition tough, marketers are facing myriad business challenges to rethink the way they operate and to deliver stellar results. With the pressure on, marketing professionals need the best resources possible. High Performance Marketing is the essential resource-delivering tools, real-world practices, and a clear six-step approach to help marketing professionals navigate todayx2019;s bewildering challenges and drive gains in performance. In High Performance Marketing, author Naras Eechambadi shares his insights gleaned from more than 20 years as a marketing executive. He details a powerful six-point framework of competencies and explains how disciplined and rigorous management of each of these competencies will put an organization on the road to superior marketing performance. High Performance Marketing should be required reading for senior executives and marketing professionals seeking to invigorate their organizations. Highlights x2022;Cutting-edge methods to assist companies in bridging the problematic gap between strategy and execution x2022;Compelling case studies to illustrate the amazing marketing successes of companies such as Morgan Stanley and Harrah Entertainment x2022;A sample survey to enable readers to assess their companiesx2019; competencies and identify weak and strong areas x2022;Expert guidance to help marketing professionals rise to a higher level in the enterprise-as catalysts and boundary spanners
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