Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO 1st Edition

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Make Your Mark in the World with the Five Success Principles of the World-Changing Social Media Site If Facebook were a country, it would be the third largest in the world. Facebook accounts for one of every seven minutes spent online. More than one billion pieces of content are shared on Facebook. Facebook is the company that rocked our world. Run by a "digital native," Mark Zuckeberg, it changed the way we connect, build relationships, and engage with each other. It forever altered the way we consume and produce content and it disrupted the way we market. As we look at companies like Facebook, we cannot help but wonder: what did Zuck do right? What can we learn from him and others that were brazen enough to change the way we see our digital world? Think Like Zuck explores the critical elements that drive the success of Facebook and the businesseslike it. You will learn the 5 Ps of "Zuck-like" companies: passion, purpose, people, platform, and partnerships. Passion: having passion to change the world. Purpose: having a vision and a higher purpose to execute on your passion. People: building the team that will take your ideas and success to new heights. Platform: creating a framework that will help you stay true to your higher purpose and to your customers; develop the product that appeals to your users; and allow you to be agile. Partnerships: choosing the right partners for the right purpose. Read the book and become Zuck for a day or lifetime Your choice! About the Author Ekaterina Walter is a social media innovator at Intel. A recognized business and marketing thought leader, she is a regular contributor to Mashable, Fast Company, Huffington Post, and other leading-edge print and online publications. Walter has been featured in Forbes and Business Review USA and was named among 25 Women Who Rock Social Media in 2012. She sits on the board of directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management. Table of Contents Introduction: Connecting the World Chapter 1: Passion Chapter 2: Purpose Chapter 3: People Chapter 4: Product Chapter 5: Partnerships