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Unrelenting Innovation: How to Build a Culture for Market Dominance 14.0%OFF

Unrelenting Innovation: How to Build a Culture for Market Dominance

by Gerard J. Tellis

  • ISBN

    :  

    9781118352403

  • Publisher

    :  

    Jossey-Bass

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Hardcover

  • Year

    :  

    2013

₹

2981.0

14.0% OFF

₹

2563.0

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  • Description

    The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness.

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