Value Leadership: The 7 Principles That Drive Corporate Value In Any Economy

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In the tradition of best-selling books like Built to Last and Good to Great, renowned management expert Peter Cohan provides a new and powerful concept of sustainable corporate value. Using his expertise in understanding shareholder value, Cohan provides executives with seven management principles tested in periods of economic expansion and contraction. Cohan draws on examples from such highly valued companies as Synopsys, WalMart, Goldman Sachs, MBNA, Johnson & Johnson, J.M. Smucker, Southwest Airlines, and Microsoft to illustrate these principles. He also offers a tool, the "Value Quotient," to help executives assess their value leadership and suggests a process that executives can follow to close that gap. Special Feature The book goes beyond simple spreadsheet success and outlines a plan for value to be infused within organizations. It includes illustrative examples from highly valued companies such as Synopsys, WalMart, Goldman Sachs, MBNA, Johnson & Johnson, J.M. Smucker, Southwest Airlines, and Microsoft. This book also offers a tool, the "Value Quotient," that can help executives assess their value leadership and outlines a process that executives can use to close that gap.

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Peter S. Cohan is president of Peter S. Cohan and Associates, a management consulting firm, concentrating in strategy consulting and venture capital. He is also an adjunct professor at Babson College. Cohan has been widely interviewed, appearing on ABC's Good Morning America, NPR's Marketplace Morning Report, Bloomberg Business Radio and TV, and CNN Financial Network's Before Hours, among others. He has spoken at many conferences around the world, including the American Management Association, Business Week, CNBC Asia, Fortune Conferences, and The Economist Conferences. He has been interviewed by the press worldwide and been quoted in American City Business Journals, Barron's, Booklist, Business Week Online, Dow Jones Newswire, CBS MarketWatch, Financial Executive, Fortune, France's Le Monde, Italy's Il Giorno, The Industry Standard, MSNBC, Newsweek International, Time Magazine, USA Today, The Times of London, among others. He has also written articles for Business 2.0, The Industry Standard, The Financial Times, among others. He has written four books, produced one audio program, and been featured in four compendiums of modern management thinking. He lives in Marlborough, MA. Table of Contents Introduction: What is Value Leadership? Where Do You Stand? People Matter Two Heads are Better than One Growth Matters Trust is Vital Success Can Breed Failure Profit Is Vital Doing Good Matters Actions Speak Louder than Words Appendix: Selection and VQ Analysis of Value Leaders Notes Acknowledgments The Author Index