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Advertising Cultures: Gender, Commerce, Creativity FIRST Edition 13.0%OFF

Advertising Cultures: Gender, Commerce, Creativity FIRST Edition

by Sean Nixon

  • ISBN

    :  

    9780761961970

  • Publisher

    :  

    Sage Publications (CA)

  • Subject

    :  

    Encyclopaedias & Reference Works

  • Binding

    :  

    Hardcover

  • Year

    :  

    2003

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950.0

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  • Description

    Case study of the social makeup, informal cultures, and subjective identities of practitioners of 'creative work.' Text draws on studies of consumer and commercial cultures. Details the way gender is written into the creative cultures of advertising and into the subjective identities of its key practitioners. Hardcover, softcover available.

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