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Advertising Outdoors: Watch This Space! 24.0%OFF

Advertising Outdoors: Watch This Space!

by David Bernstein

  • ISBN

    :  

    9780714843865

  • Publisher

    :  

    Phaidon Press

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Paperback

  • Pages

    :  

    240

  • Year

    :  

    2004

₹

3412.0

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₹

2593.0

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  • Description

    This book focuses on the history and development of outdoor advertising since the beginning of the 19th century. The author examines the rise of commercial art, the development of advertising as a discipline and an industry and the role it plays in modern life, also making reference to examples of successful ad campaigns.

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