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Best Practice Cases in Branding 26.0%OFF

Best Practice Cases in Branding

by Kevin Keller and Kevin Lane Keller

  • ISBN

    :  

    9788131721155

  • Publisher

    :  

    Pearson

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Paperback

  • Pages

    :  

    382

  • Year

    :  

    2008

₹

450.0

26.0% OFF

₹

333.0

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  • Description

    For Sale in Indian subcontinent onlyContentsCase 1: Intel: Building a Technology Brand Case 2: Got milk? Branding a Commodity Case 3: General electric: Branding in Business-to-Business Case 4: Red Bull: Building Brand Equity in Non-Traditional Ways Case 5: MTV: Building Brand Resonance Case 6: Nike: Building a Global Brand Case 7: iPod: Creating an Iconic Brand Case 8: DuPont: Managing a Corporate Brand Case 9: Dockers: Creating a Sub-Brand Case 10: Nivea: Managing a Multi-Category Brand Case 11: Yahoo!: Managing an Online Brand Case 12: American Express: Managing a High Growth Brand Case 13: Snapple: Revitalizing a Brand Case 14: Accenture: Rebranding a Global Brand

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