Download App
| >> | LShop | >> | Book | >> | Economics, Finance, ... | >> | Business & Managemen... | >> | Evaluating Public Re... |
Evaluating Public Relations, 2/e (A Best Practice Guide to Public Relations Planning, Research and Evaluation)
-
ISBN
:
9788175543850
-
Publisher
:
Kogan Page Limited
-
Subject
:
Business & Management
-
Binding
:
Paperback
-
Pages
:
256
-
Year
:
2008
₹
295.0
₹
295.0
295.0
Buy Now
Shipping charges are applicable for books below Rs. 101.0
View DetailsEstimated Shipping Time : 5-7 Business Days
View Details
-
Description
The evaluation of pubic relations activity is ranked very highly among PR practitioners worldwide. Both consultancy and in-house practitioners are seeking greater evidence of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods.This fully revised second edition of Evaluating Public Relations is essential reading for anyone involved in this practice. It is illustrated by award-winning new case studies from around the globe and contains interviews with leading PR practitioners. The new edition includes up-to-date information on •the principles of public relations practice;•evaluation and communication psychology;•practitioner culture – why we do what we do;•gathering and interpreting information;•media evaluation systems;•evaluation structures and processes;•objectives and objective setting;•measuring relationships and crisis communication;•the challenge of the online environment;•evaluation progress and future developments.The authors draw on their combined and extensive experience of PR evaluation, giving the reader valuable inside knowledge.About Author: Dr Tom Watson, FCIPR, is Deputy Dean (Education) in The Media School at Bournemouth University. Paul Noble, FCIPR, is an independent PR trainer, consultant, academic and mentor.
Related Items
-
of
-
OFFER
CauseWired: Plugging In, Getting Involved, Changing the World
Tom Watson
Starts At
1258.0
1446.0
13% OFF
-
OFFER
Rhetorical and Critical Approaches to Public Relations II (Routledge Communication Series)
Robert L. Heath
Starts At
2910.0
3829.0
24% OFF
-
OFFER
American Business & Public Policy: The Politics of Foreign Trade
Raymond A. Bauer
Starts At
2861.0
3920.0
27% OFF
-
OFFER
Public Health Business Planning: A Practical Guide
Stephen Orton
Starts At
3176.0
4180.0
24% OFF
-
OFFER
Value-Added Public Relations: The Secret Weapon of Integrated Marketing
Thomas L. Harris
Starts At
662.0
895.0
26% OFF
-
OFFER
Manage Your Reputation: How to Plan Public Relations to Build and Protect the Organization's Most Powerful Asset
Roger Hayward
Starts At
2590.0
3408.0
24% OFF
-
OFFER
Grant Management: Funding for Public and Nonprofit Programs
Jeremy L. Hall
Starts At
3857.0
5075.0
24% OFF
-
OFFER
Performance Analysis for Public and Nonprofit Organizations
XiaoHu Wang
Starts At
4041.0
4990.0
19% OFF
-
OFFER
Why Does Imigration Divide America?: Public Finance And Political Opposition To Open Borders
Gordon H. Hanson
Starts At
1259.0
1702.0
26% OFF
