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Ethics in Public Relations: A Guide to Best Practice

Ethics in Public Relations: A Guide to Best Practice

by Patricia J Parsons

  • ISBN

    :  

    9780749444068

  • Publisher

    :  

    Kogan Page Limited

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Paperback

  • Pages

    :  

    188

  • Year

    :  

    2005

₹

325.0

₹

325.0

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  • Description

    Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Ethics in Public Relations gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in public relations and corporate communications. It examines how an individual’s sense of morality has an impact on decision-making and ethical business behavior. Overall, the purpose of Ethics in Public Relations is threefold: to provide a framework for understanding important ethical issues in public relations and corporate communications now and in the future; to help develop an attitude that supports the concept that ethics are key to professionalism and credibility in the field; to assist in everyday ethical decision-making

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