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Bottom-Line Selling: The Sales Professional's Guide to Improving Customer Profits 24.0%OFF

Bottom-Line Selling: The Sales Professional's Guide to Improving Customer Profits

by Jack Malcolm

  • ISBN

    :  

    9780809228522

  • Publisher

    :  

    Contemporary Books

  • Subject

    :  

    Business & Management

  • Binding

    :  

    HARDCOVER

  • Pages

    :  

    256

  • Year

    :  

    1999

2981.0

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  • Description

    Making the big sale today means more than just dropping off a business card -- salespeople have to know the numbers as well as their customer's needs. This book brings together two hot selling trends -- relationship selling and selling to the top decision maker -- to help salespeople efficiently target and sell to their market. It is not a finance book; rather it is a step-by-step guideline through financial basics with real-world examples. It also teaches contemporary selling concepts such as knowing the customer, building a customer-salesperson relationship, and solutions selling.

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