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Consumer Behavior: Buying, Having and Being, 8th ed., Solomon
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ISBN
:
9788120338333
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Publisher
:
Phi Learning
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
724
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Year
:
2010
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495.0
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Description
This book goes beyond the discussion of why people buy things. It explores how products, services, and consumption activities contribute to shape people’s social experiences too. It is most suitable for undergraduate and MBA courses in consumer behavior.Table of ContentsSECTION 1: CONSUMERS IN THE MARKETPLACEChapter 1 Consumers RuleSECTION 2: CONSUMERS AS INDIVIDUALSChapter 2 PerceptionChapter 3 Learning and MemoryChapter 4 Motivation and ValuesChapter 5 The SelfChapter 6 Personality and LifestylesChapter 7 AttitudesChapter 8 Attitude Change and Interactive CommunicationsSECTION 3: CONSUMERS AS DECISION MAKERSChapter 9 Individual Decision MakingChapter 10 Buying and DisposingChapter 11 Group Influence and Opinion LeadershipChapter 12 Organizational and Household Decision MakingSECTION 4: CONSUMERS AND SUBCULTURESChapter 13 Income and Social ClassChapter 14 Ethnic, Racial, and Religious SubculturesChapter 15 Age SubculturesSECTION 5: CONSUMERS AND CULTUREChapter 16 Cultural Influences on Consumer BehaviorChapter 17 Global Consumer Culture
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