Corporate Conversations : A Guide To Crafting Effective And Appropriate Internal Communications

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Communicating effectively with the employees can increase their morale, productivity, performance and workforce retention. The companies that do so perform better in many ways that count. This book defines the three primary results a company should achieve through every employee communication. It shows how it can use the traditional and online tools to develop an internal communications program that will help to :

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SHEL HOLTZ is principal of Holtz Communication + Technology, a consultancy that helps organizations integrate the Internet into their strategic communication efforts. His clients have included Sears, IBM Global Services, Bank of America, Alcan, Allstate Insurance Company, John Deere, The World Bank, and AT&T. He is a five-time winner of the International Association of Business Communicators’ Gold Quill award and was named IABC/Los Angeles’s Communicator of the Year in 1988. In addition to his consulting and development work, he is a regular speaker on topics surrounding the application of online technology to strategic organizational communication. He is the author of Public Relations on the Net. Table of Contents Preface Acknowledgments Chapter 1 GETTING EMPLOYEES ON THE SAME PAGE Chapter 2 WHAT WE KNOW ABOUT EMPLOYEES Chapter 3 TYPES OF EMPLOYEE COMMUNICATIONS Chapter 4 COMMUNICATIONS PLANNING Chapter 5 TRADITIONAL COMMUNICATION TOOLS Chapter 6 ONLINE COMMUNICATION TOOLS Chapter 7 ONGOING COMMUNICATION Chapter 8 COMMUNICATING BAD NEWS Chapter 9 COMMUNICATING CHANGE Chapter 10 MANAGING COMMUNICATION OVERLOAD Chapter 11 ORGANIZING, BUDGETING, AND USING YOUR INTERNAL COMMUNICATIONS DEPARTMENT Chapter 12 ENHANCING EMPLOYEE-TO-EMPLOYEE COMMUNICATION Chapter 13 MEASURING THE VALUE OF INTERNAL COMMUNICATION Appendix A: Messaging Policies Appendix B: Selected Communications ResourcesIndex