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Demand
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ISBN
:
9780755388974
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Publisher
:
Business Plus
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
384
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Year
:
2011
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299.0
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233.0
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Description
What We Want, What We Get, and How the Connection Drives the World Economy In DEMAND: Giving People What They Love Before They Know They Want It Adrian Slywotzky, named by Industry Week one of the world’s six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators. They all need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good magnetic; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage). Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens - jobs are created, the economy flourishes and society thrives. So goes the theory. It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. Aimed at a business and general non-fiction readership, DEMAND is a book which searches for clues as to where demand really comes from, and why, and how we might control it.
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Author Biography
Adrian Slywotzky is a consultant and author of several books on economic theory and management. He is best known for his work on profitability and growth, and for pioneering the concept of business design and business model innovation. Slywotzky’s books include: Value Migration: How to Think Several Moves Ahead of the Competition (1995); The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow’s Profits (with David Morrison and Bob Andelman, 1998); The Art of Profitability (2004); and The Upside (with Karl Weber, 2007). In the Profit Zone, Slywotzky drew attention to the concept of business design. Firms often focus on products and services yet the design of the business, which is fundamental to the creation and capture of value, typically receives less attention. Slywotzky’s most recent book is Demand: Creating What People Love Before They Know They Want It (2011). Slywotzky is currently a partner at the management consulting firm Oliver Wyman.
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