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Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth
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ISBN
:
9780241014004
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Publisher
:
Random House
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Subject
:
Business & Management
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Binding
:
Hardbound
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Pages
:
272
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Year
:
2014
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699.0
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Description
Fewer, Bigger, Bolder by Sanjay Khosla and Mohanbir Sawhney teaches us how to make billions by scaling back, expanding less and betting bigger. When Sanjay Khosla took charge of developing markets for Kraft Foods in 2007, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion with significant improvement in profitability. The secret? Making fewer, bigger, and bolder bets and stopping a lot of small stuff. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results - focus and simplicity - in advising Fortune 500 companies. Now Khosla and Sawhney have combined their experiences into a seven-step model for sustained profitable growth in any market, based on fewer but better bets. Drawing on case studies that feature dozens of companies, from Cisco to Hyatt to Spirit Airlines, the authors show how their programme applies to global giants, small startups, and any organisation in between. Fewer, Bigger, Bolder is contrarian and sometimes startlingly counterintuitive. But in an era of chronically tight budgets and dangerously short attention spans, it provides a proven formula for moving ahead with success. Sanjay Khosla is the former President of Kraft Foods, where he oversaw nearly $14 billion in business in over 60 countries. This is his first book. Mohanbir Sawhney is the Director for Research in Technology and Innovation at the Kellogg School of Management at Northwestern University. He advises more than 25 companies about their e-commerce strategies and has authored several books, including The Global Brain.
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Author Biography
Sanjay Khosla is the former President of Kraft Foods, where he oversaw nearly $14 billion in business in over 60 countries. This is his first book. Mohanbir Sawhney is the Director for Research in Technology and Innovation at the Kellogg School of Management at Northwestern University. He advises more than 25 companies about their e-commerce strategies and has authored several books, including The Global Brain.
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