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The Global Brain : Your Roadmap For Innovating Faster And Smarter In A Networked World
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ISBN
:
9788131718506
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Publisher
:
Pearson
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Subject
:
Business & Management
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Binding
:
Hardcover
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Pages
:
256
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Year
:
2007
₹
499.0
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₹
369.0
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Description
All the talk about "open innovation" and externally-focused innovation assumes that "one size fits all" in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For instance, loosely governed community-based innovation projects are a very different animal from tightly-orchestrated development projects driven by a large firm. As the landscape of network-centric innovation becomes more diverse and more confusing, there is a desperate need to structure the landscape to better understand different models for network-centric innovation. This book brings clarity to the confusion and offers a practical and detailed roadmap for planning and implementing an externally-focused innovation strategy.For Sale in Indian subcontinent onlyFeaturesA detailed and practical roadmap to figuring out how to apply the power of network-centric innovation to business. Companies can innovate faster, cheaper, and better by taking advantage of internal and external networks of individuals, communities, and partners. Introduces several unique innovation roles for firmsto play in network-centric innovation. Includes examples from a diverse set of companies: IBM, Procter and Gamble, DuPont, 3M, Dial, Staples, Unilever, Sun, Merck, and others.ContentsPart I: From Firm-Centric to Network Centric Innovation The Power of Network-Centricity Understanding Network-Centric Innovation Part II: The Landscape of Network-Centric Innovation The Four Models of Network-Centric Innovation Innovation Networks: The Players and the Plays Part III: The Four Models of Network-Centric Innovation The Orchestra Model The Creative Bazaar Model The jam Central Model The MOD ("MODification") Station Model Part IV: Executing Network-Centric Innovation Deciding Where and How to Play Preparing the Organization Part V: Globalization and Network-Centric Innovation Globalizing Network-Centric Innovation: The Dragon and the Tiger Concluding Thoughts & Actions for "Monday" Morning
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