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Just Start: Take Action, Embrace Uncertainty, Create the Future

Just Start: Take Action, Embrace Uncertainty, Create the Future

by Leonard A. Schlesinger, Charles F. Kiefer and Paul B. Brown

  • ISBN

    :  

    9781422143612

  • Publisher

    :  

    Harvard Business School Press

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Hardcover

  • Pages

    :  

    200

  • Year

    :  

    2012

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  • Description

    In a world where you can no longer plan your way to success, what is the best way to achieve your goals? It’s a daunting question, but today — when change seems to be the only constant — it’s one that everyone, from entrepreneurs and managers to newly minted grads, must resolve. The answer, say the authors of Just Start, is simple: you must act. And then go from there. Written by a trio of seasoned business leaders — Babson College president Leonard Schlesinger, organization learning expert Charles Kiefer, and veteran journalist and author Paul B. Brown — Just Start draws from both academic research and proven practices in organizations to lay out a simple yet reliable method for moving forward on anything when you are faced with volatility. The key, say the authors, is not only to think differently (much like an entrepreneur would), but also to put that thinking into immediate action. They also explain how “smart steps” can help move you forward on your path of acting, learning from that action, and building on that learning to create a productive cycle of iteration. Building on an earlier version of the idea embraced by thousands of people to date, Just Start is a proven method to help you achieve your goals — whether you are starting a new project at the office, starting your own company, or starting a new career. About The Author Leonard A. Schlesinger is the 12th president of Babson College, recognized as a leading educational institution for entrepreneurship. Formerly, he was the vice chairman and chief operating officer of Limited Brands. [WELLESLEY, MA] Charles F. Kiefer is president of Innovation Associates and a regular advisor to global companies on leveraging the human side of their enterprises. [SUDBURY, MA] Journalist Paul B. Brown is a longtime contributor to the New York Times and a former writer and editor for BusinessWeek, Forbes, and Inc. Magazines. [DUXBURY, MA]

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