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Making Marketing Happen: How Great Companies Make Strategic Planning Work

Making Marketing Happen: How Great Companies Make Strategic Planning Work

by Smith Brian D.

  • ISBN

    :  

    9780750662482

  • Publisher

    :  

    Elsevier Butterworth-heinemann

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Paperback

  • Pages

    :  

    336

  • Year

    :  

    2005

₹

4687.0

₹

4687.0

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  • Description

    Argues that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both. This book explains how companies can construct the right hybrid strategy making process for their situation.

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