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Research Methods For Business: A Skill Building Approach
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ISBN
:
9788126531318
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Publisher
:
Wiley India Pvt Ltd
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
488
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Year
:
2011
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597.0
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525.0
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Description
Research Methods for Business: A Skill Building Approach is a reference guide published by Wiley India Pvt. Ltd. Research plays a crucial role in any business and learning about the market through research before stepping into the game is extremely essential. This book is all about the different research methods that can be followed by the members of a business. Authored by Uma Sekran and Roger Bougie, the book presents a framework for conducting scientific research through qualitative data analysis. This is the fifth edition of the book and has been updated with fresh examples and scenarios. This book emphasizes on the ethical implications of research and managerial relevance throughout. This book is designed to teach its readers how to develop practical knowledge and skills to perform research projects. Some of the chapters from this reference guide are Scientific Investigation, Statistical Tables, Qualitative Data Analysis, Experimental Designs, The Research Report, Data Collection Methods, Sampling, and sections on The Research Process and Measurement Of Variables. Dr. Uma Sekran has worked as a professor at the Southern Illinois University, Carbondale (SIUC). She completed her PhD from UCLA, and holds an MBA degree too. Uma has also headed the Department of Management at SIUC. She is known for authoring and co-authoring several books in the field of management. Some of her popular books are, Organizational Behavior: Text and Cases, Applied Business Research: Qualitative and Quantitative Methods, and Leadership: Beyond Establishment Views. Dr. J.R.G (Roger) Bougie works as a lecturer at Tilburg University. His works are mainly in the fields of Economics and Business Administration, and Consumer Behaviour and Marketing. He has authored a book along with several journal articles.
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