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Kotler On Marketing - How To Create Win And Dominate Markets

Kotler On Marketing - How To Create Win And Dominate Markets

by Philip Kotler

  • ISBN

    :  

    9780684860473

  • Publisher

    :  

    Free Press

  • Subject

    :  

    Business & Management

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    272

  • Year

    :  

    2001

₹

899.0

₹

899.0

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  • Description

    State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.

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