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Marketing Research the Right Way (Harvard Business Review Paperback Series) 13.0%OFF

Marketing Research the Right Way (Harvard Business Review Paperback Series)

by Harvard Business Review

  • ISBN

    :  

    9780875842769

  • Publisher

    :  

    Harvard Business School Pr

  • Subject

    :  

    Business & Management

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    150

  • Year

    :  

    1991

₹

1702.0

13.0% OFF

₹

1480.0

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  • Description

    In this collection of articles from "Harvard Business Review", experts in the field provide the reader with a comprehensive protocol for research, and perform studies that are useful for new product development and as guidelines for test marketing.

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