Marketing That Works : How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

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Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors’ decades of research and consulting, their cutting-edge work in Wharton’s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500’s fastest-growing companies. Whether you’re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You’ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it–now, and for years to come. Build the foundation for extraordinary profit.For Sale in Indian subcontinent onlyFeaturesThis book shows a company how to develop entrepreneurial marketing strategies, regardless of its size. No matter what a company's size, marketers will find techniques for reaching new markets and connecting with established stakeholders. Filled with proven real-world strategies to show how some of the best-of-the-best are making more money now. Shows how to feel resource-full, even when only resources a company has are flexibility, relationships, and an entrepreneurial attitude.ContentsMARKETING-DRIVEN STRATEGY TO MAKE EXTRAORDINARY MONEY GENERATING, SCREENING, AND DEVELOPING IDEAS ENTREPRENEURIAL PRICING–AN OFTENMISUSED WAY TO GARNER EXTRAORDINARY PROFITS DISTRIBUTION/CHANNEL DECISIONS TO SOLIDIFY SUSTAINABLE COMPETITIVE ADVANTAGEPRODUCT LAUNCH TO MAXIMIZE PRODUCT/SERVICE LIFETIME PROFITABILITYENTREPRENEURIAL ADVERTISING THAT WORKS–VAGUELY RIGHT OR PRECISELY WRONG?HOW TO LEVERAGE PUBLIC RELATIONS FOR MAXIMUM VALUESALES MANAGEMENT TO ADD VALUEMARKETING-ENABLED SALESENTREPRENEURIAL PROMOTION AND VIRAL MARKETING TO MAXIMIZE SUSTAINABLE PROFITABILITY MARKETING RESOURCE DEPLOYMENT AND ALLOCATION–THE ALLOC SOFTWARE ENTREPRENEURIAL MARKETING FOR HIRING, GROWING, AND RETAINING EMPLOYEESMARKETING FOR FINANCING ACTIVITIESBUILDING STRONG BRANDS AND STRONG COMPANIES INDEX