0

My Bag

0.00

₹

Download App

Marketing Theory & Practice (Macmillan Series in Marketing Management) 14.0%OFF

Marketing Theory & Practice (Macmillan Series in Marketing Management)

by Michael J Baker

  • ISBN

    :  

    9780333641828

  • Publisher

    :  

    Palgrave

  • Subject

    :  

    Business & Management

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    604

  • Year

    :  

    1995

₹

2021.0

14.0% OFF

₹

1738.0

Buy Now

Shipping charges are applicable for books below Rs. 101.0

View Details

Estimated Shipping Time : 5-7 Business Days

View Details

Share it on

  • Description

    This new edition of Michael Baker's popular text again starts from the premise that the development of marketing depends on the integration of theory and practice and that if marketing isto achieve the transition from art to applied science, it must establish a sound theoretical foundation in its own right. The book has been thoroughly updated to take account of new developments and many new contributions from leading marketing academics have been added including 13 entirely new chapters covering areas such as relationship marketing, marketing and Eastern Europe and Market Segmentation. The book will be useful to students at undergraduate and MBA level seeking a thorough understanding of the development of marketing theory and practice. It makes an excellent follow-up to Michael Baker's Marketing: An Introduction. Review of the previous edition: 'for the student at undergraduate and postgraduate level, this book must become the standard reference to rival or replace Kotler, not least because it avoids any American bias and is a great deal less expensive' - International Journal of Advertising

Related Items

-

of

  • OFFER

    Marketing: An Introductory Text

    Michael J. Baker

    Starts At

    741.0

    904.0

    18% OFF

  • OFFER

    Marketing Strategy and Management, 4th Edition

    Michael J. Baker

    Starts At

    3633.0

    5118.0

    29% OFF

  • OFFER

    Iebm Encyclopedia of Marketing (International Encyclopedia of Business & Management)

    Michael J Baker

    Starts At

    3390.0

    4776.0

    29% OFF

  • OFFER

    The Practice of Marketing

    Shyamal Ghose

    Starts At

    209.0

    295.0

    29% OFF

  • KELLOGG ON MARKETING (PRAKASH EXCLUSIVE)

    Dawn Iacobucci

    Starts At

    395.0

  • OFFER

    MARKETING MANAGEMENT 12ED

    Kotler

    Starts At

    412.0

    550.0

    25% OFF

  • OFFER

    Improve Your Marketing To Grow Your Business : Insights And Innovation That Drive Business And Brand Growth

    Hasting

    Starts At

    468.0

    600.0

    22% OFF

  • OFFER

    Strategic Marketing for Educational Institutions (2nd Edition)

    Philip R Kotler

    Starts At

    4639.0

    6355.8

    27% OFF

  • OFFER

    Applied Marketing

    Githa S. Heggde

    Starts At

    160.0

    200.0

    20% OFF

  • OFFER

    Guerrilla Marketing

    JAY CONRAD LEVINSON

    Starts At

    379.0

    499.0

    24% OFF

  • Marketing (Collins Business Secrets)

    Peter Spalton

    Starts At

    225.0

  • OFFER

    Complete Idiots Guide to Social Media Marketing,Jennifer

    Jennifer Abernethy

    Starts At

    2200.0

    2559.0

    14% OFF

  • Off the Wall Marketing Ideas

    Nancy Michaels

    Starts At

    265.0

  • OFFER

    The Marketing Research Guide

    Robert E. Stevens

    Starts At

    285.0

    375.0

    24% OFF

  • OFFER

    Credibility Marketing

    Larry Chambers

    Starts At

    1195.0

    1616.0

    26% OFF

  • OFFER

    Photovoltaics for Professionals: Solar Electric Systems Marketing, Design and Installation

    Falk Antony

    Starts At

    4862.0

    6398.0

    24% OFF

  • The International Dictionary of Marketing: Over 2,000 professional terms and techniques

    Daniel Yadin

    Starts At

    395.0

  • Steal These Ideas!: Marketing Secrets That Will Make You a Star

    Steve Cone

    Starts At

    1652.0

  • Creating Demand: Generate Cool, Custom Marketing Ideas

    Gerardo V. Tabio

    Starts At

    1658.0

  • OFFER

    Marketing (A Guide to the Fundamentals)

    Patrick Forsyth Profile

    Starts At

    379.0

    499.0

    24% OFF

© 2016, All rights are reserved.

Subscribe to Our Newsletter

 

Are you sure you want to remove the item from your Bag?

Yes

No

Added to Your Wish List

OK

Your Shopping Bag

- 3 Items

null

Item

Delivery

Unit Price

Quantity

Sub Total

Shipping Charges : 0.0 Total Savings        : Grand Total :

Order Summary