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Theories of Communication and Mass Media
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ISBN
:
9788181521590
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Publisher
:
Aadi Publications/book Enclave
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Subject
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Journalism & Mass Communication
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Binding
:
Hardcover
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Pages
:
248
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Year
:
2007
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607.5
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534.0
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Description
The media for mass communication better known as mass media include those of printed word and picture, where apeal to the sens eof sight(newspapers, magazines, books, pamphlets, direct mail, etc.), radio, which is aimed at the sense of sound, television and motion pictures, which appeal both to the visual and auditory senses. Among the vaired agencies involved in communication are the press association, the press syndicates, advertising agenceis, public relations departments of companies and institutions as well as research and teaching groups. About Author : Namita Agrawal obtained her M.A. degree from Jai Narayan Vyas University, Jodhpur. She alos did her diploma course in Journalism and Mass Communication from Makhanlal Chaturvedi National University of Journalism, Bhopal. She is a freelance writer. She frequently writes in different magazines and newspapers. She has contributed a large number of articles to various reptuted journals and has authored many books. She is actively associated with teaching, research and consultancy. Contents : PrefaceCommunication in Mass Media World: An IntroductionSocial Theory and the MediaMedium TheoryA Recursive Theory of CommunicationElectronic Communication and PostmodernityCommunication Theory, Globalization and Capitalists PostmodernityCommunication and Contemporary Popular CultureThe Trouble with the MediaThe Effect on the "News"Who is Behind the Media's Bias?The Media's ResponseHow did the Bias Develop?
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