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ISBN
:
9780333617106
Publisher
:
Palgrave Macmillan
Subject
:
Encyclopaedias & Reference Works
Binding
:
Paperback
Year
:
1998
₹
3419.1
₹
2769.0
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View DetailsDescription
Provides an introduction to key research methods and approaches for the study of media and mass communications processes. This book outlines the main methods and approaches for the study of, for example, media organizations and the practices of media professionals.
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