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Resistance is Useless: The Art of Business Persuasion 24.0%OFF

Resistance is Useless: The Art of Business Persuasion

by Geoff Burch

  • ISBN

    :  

    9781841124698

  • Publisher

    :  

    Capstone

  • Subject

    :  

    Business & Management

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    278

  • Year

    :  

    2003

₹

2133.0

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₹

1621.0

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  • Description

    This book will show you how anyone can be persuadedto do anything.Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.Resistance is Useless will show you how to:* Change anyone's opinion on any subject.* Transform a lynch mob into your most devout supporters.* Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer.* Understand how a perfect product demonstration can get you hurled into the street by security.* Sell tanks to Genghis khan.Readership: General Business, customer service and sales.

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