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Selling to Win
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ISBN
:
9788175541559
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Publisher
:
Kogan Page Limited
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
192
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Year
:
2002
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195.0
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161.0
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Description
The power of Richard Denny’s message has helped many thousands of salespeople become high flyers and now you can join them! In a very direct and readable style, he explains how to put winning techniques into action. He demonstrates that by improving your ability to communicate with people, you can persuade them to do business with you - time after time. This fully updated third edition of Selling to Win gives invaluable practical advice on how to : make a sale when you are not the cheapest turn your customer into an ambassador build a positive attitude beat the competition close a sale. If you are determined to make a success of your career in selling, then Richard Denny’s classic book is a must. It is recognized worldwide as one of the most effective and powerful sales-improvement guides ever written.
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Author Biography
Richard Denny is one of UK’s foremost authorities on sales, management training and personal development. Chairman of the Richard Denny group, he is highly sought after as a motivational speaker at company conventions and conferences around the world Table of Contents Selling in perspective Planning to win The vital ingredient Finding the time Finding the business Getting the appointment The rules of professional selling The sales presentation Closing the sale The principles of professionalism Giving real service Handling objections Negotiation Letter writing Body language Avoiding the negative Don’t quit.
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