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The Facebook Effect
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ISBN
:
9780753522745
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Publisher
:
Random House Group
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
320
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Year
:
701
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699.0
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Description
KeynoteThe inside story of the greatest business and social phenomenon of our ageDescriptionToday six years after it was created in a Harvard dorm room over 500 millionpeople use Facebook regularly, in just about every country on earth. That acompany this powerful and influential was started as a lark by a couple of 19-year-olds makes it a fascinating and surprising tale. That one of them, thevisionary Mark Zuckerberg, had the maturity, strategic smarts and luck to keep hiscompany ahead of its rivals anchors the tale.With exclusive inside access to all the company's leaders David Kirkpatrick tells ofthe vision, the tenacity, the refusal to compromise, and the vision Zuckerberg hasto remake the internet. Zuckerberg has consistently focused on growth and not onprofit and has remained resolute that Facebook will transform how peoplecommunicate. By all evidence it is now succeeding spectacularly on a globallevel. A brilliant and fascinating cast of characters created Facebook andKirkpatrick has interviewed all of them. Never before have Zuckerberg and hisclosest colleagues told what really happened as they built their dynamo whileeating fast food, staying up all night, and thumbing their noses at how things areusually done.Sales PointsThe Economic Naturalist, Risk and Googled are all part of Virgin's widelyrespected and hugely commercial Big Ideas list: The Facebook Effect is set toemulate their successThe author has the key cooperation of all the major players and founders andhas written the most comprehensive account of Facebook, which is likely tobe the definitive book on this global phenomenonFacebook is the 2nd most visited website in the world, after Google. In theUK Facebook usage has increased 65.6% yoy, which means there is a 36.9%penetration rate with over 22 million users. The projection is that there willbe 35 million users in the UK this time next year.Never before have Zuckerberg and his closest colleagues told what reallyhappened as they established this remarkable companyAuthor BiographyDavid Kirkpatrick was for many years the senior editor for internet and technologyat Fortune magazine. While at Fortune he wrote cover stories about Apple, IBM,Intel, Microsoft, Sun, and numerous other technology subjects. More recently heorganized the Techonomy conference on the centrality of technology innovationfor all human activity. He is a member of the Council on Foreign Relations andappears frequently on television, radio, and the Internet as an expert ontechnology. He lives in New York.
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