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Transforming Your Go-To-Market Strategy: The Three Disciplines of Channel Management
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ISBN
:
9781591397663
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Publisher
:
Harvard Business School Press
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Subject
:
Business & Management
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Binding
:
Hardcover
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Pages
:
289
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Year
:
2006
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2299.0
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Description
Shows how any member of a distribution channel can learn how to shape an effective, evolving, and mutually beneficial channel strategy. This book outlines 3 disciplines to navigate the complex distribution environment successfully, map the industry channel, build and edit one's own channel, and align and influence one's channel value chain.
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