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Marketing Management Text and Cases 29.0%OFF

Marketing Management Text and Cases

by Rajiv Lal, John A. Quelch and V.Kasturi Rangan

  • ISBN

    :  

    9780071242189

  • Publisher

    :  

    McGraw Hill Higher Education

  • Subject

    :  

    Business & Management

  • Year

    :  

    2004

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3611.0

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  • Description

    This is a Harvard casebook that is appropriate for the rigorous end of the spectrum in Marketing Management courses. The overall framework of this text is clean and easy to follow, focusing more on strategy in covering the marketing process and less on research and implementation. This makes the discussion of the marketing mix much more coherent for professors to teach and students to learn.

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