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1800 RUNS: BRAND SALE KHEL MEIN
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ISBN
:
9781403931597
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Publisher
:
MACMILAN INDIA LTD
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
168
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Year
:
2006
₹
110.0
₹
110.0
110.0
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Description
Do you sometimes feel that you have not been able to achieve fully what you are capable of? Do you sometimes feel that if only your approach was not negative or tentative, you could have done better in your life and your career? Whether in cricket, life, or Brand Sales you need to excel. 1800 Runs Brand Sale Khel Mein is an attempt to acquaint sales people with hurdles that might come their way and the constructive steps that need to be taken to overcome these very obstacles. The 11 strategies serve as a practical guide to achieve success in Brand Sales. Right from identifying dreams, anticipating bouncers and applying masterstrokes, the author with his wide practical experience and conceptual clarity makes Brand Sales target a much less daunting prospect. In an interesting manner, the author takes you through the failures and depressions of the CAN’T Team and the successes and enthusiasm of the ANT team, wherein each of the 11 members of the ANT team; whether GALLANT or OBSERVA
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Author Biography
Jagdeep Kapoor - The Chairman & Managing Director of Samsika Marketing Consultants Pvt Ltd - a leading strategic marketing consultancy with a number of well known Indian as well as MNC clients. Widely considered to be a Brand guru, Jagdeep Kapoor is a prolific writer and has authored several best sellers. He is a visiting faculty member at the Jamnalal Bajaj Institute of Management Studies.Table of ContentsPreface • Acknowledgements • Introduction • The Story • Scoremore • Dream 1800 Runs • Don’t Fear Bouncers • Master Strokes • Study the Field • See the Ball Early • Use Your Feet • Time It • Find the Gap • Keep the Scoreboard Moving • ‘Well Left’ is Right • Enjoy Batting • Conclusion
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