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27 Brand Practices
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ISBN
:
9781403924018
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Publisher
:
Macmillan India
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
160
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Year
:
2004
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199.0
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Description
A refreshing book with 27 action packed strategies to build winning brands. Each brand practice is clearly explained in a sequential and implementable manner which not only is useful for management students but can be effectively executed by corporate executives, entre-preneurs and industrialists.
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Author Biography
Jagdeep Kapoor - The Chairman & Managing Director of Samsika Marketing Consultants Pvt Ltd - a leading marketing consultancy with a number of well known Indian as well as MNC clients. Widely considered to be a Brand guru, Jagdeep Kapoor is a prolific writer and has authored several best sellers.Table of ContentsPart 1: Select Customer Needs • Customer Segments • Target Markets • Brand Positioning • Part 2: Effect • Organisation Structure Strategy • Systems and Processes Strategy • Product Portfolio Strategy • Pricing Strategy • Sales Strategy • Distribution Strategy • Customer Service Strategy • Marketing Research Strategy • Competitive Edge Strategy • Physical Appearance and Attire Strategy • Ambience and Environment Strategy • Attitudes Strategy • Skills Strategy • Part 3: Reflect • Brand Experience Strategy • Integrated Communication Strategy • Advertising Strategy • Personal Selling Strategy • Perception Strategy • Sales Promotion Strategy • Public Relations Strategy • Event Marketing Strategy • Direct Marketing Strategy Relationship Marketing Strategy
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