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Analysis for Strategic Marketing
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ISBN
:
9788131701607
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Publisher
:
Pearson
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
528
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Year
:
2006
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410.0
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311.0
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Description
Analysis for Strategic Marketing is the first book in the market that takes the questions relevant to strategic marketing planning and describes precisely how to conduct the research and analyses needed to answer them. Rao and Steckel offer you this paperback book as a versatile tool to be used as a main text or supplement in your Senior undergraduate or MBA level advanced Marketing Research or Strategic Marketing courses. For Sale in Indian subcontinent onlyFeaturesAnalysis for Strategic Marketing provides a deeper understanding of the issues that encompass marketing strategy (investigating product-market opportunities, discoveringunmet consumer needs, analyzing competitors, determining competitive advantage, predicting environmental changes, forecasting results of strategies, and allocating supply). Offering four cases with solutions included in the Instructor’s Manual, Rao and Steckel allow and encourage flexible use of their textbook.Contents The Role of Analysis in Strategy Formulation. Segmenting Markets: Who Are the Potential Buyers? Identifying Unmet Needs: What Do the Customers Want? Identifying Competitors: Whom Will We Compete Against? Understanding and Forecasting the External Environment: Demographic, Social, Economic, and Political Factors. Understanding and Forecasting the Market Environment: Technological Factors and Forecasting. Analyzing Competitive Advantage: How to Compete? Resource Allocation Methods Actual Case Examples: Analyses in Action.
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