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Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time 21.0%OFF

Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time

by Matt Haig

  • ISBN

    :  

    9780749462994

  • Publisher

    :  

    Kogan Page

  • Subject

    :  

    Business & Management, Finance & Accounting

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    256

  • Year

    :  

    2011

₹

395.0

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312.0

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  • Description

    What do Coca-Cola, McDonald's, IBM, Microsoft, and Virgin have in common?xA0; They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed -- spectacularly and at great cost.Brand Failures takes a look at how such disasters occur.xA0; In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders.xA0; Haig describes the brands that have launched with the help of multi-million dollar advertising campaigns only to sink without a trace.xA0; From brand mistakes made byxA0;successful blue-chip companies to lesser-known but hilarious bomb-shells, he explains what went wrong in every case and provides a valuable checklist of lessons learned.xA0; A tour of Matt Haig's hall of failure will alert readers to potential dangers andxA0;describe how to ensure a long, healthy life for a brand.

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