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Fashion Brand Merchandising
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ISBN
:
9781563675614
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Publisher
:
Fairchild Books & Visuals
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Subject
:
Business & Management
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Binding
:
Hardcover
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Pages
:
388
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Year
:
1101
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4888.0
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3470.0
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Description
What are Fashion Brands?- Fashion Brand Merchandising- Fashion Brands in the Marketplace- Fashion Brands and Consumers- Products, Services, and Fashion BrandsBuilding Fashion Brands- Planning Fashion Brands- Elements of Fashion Brands- Fashion Brand Communication- Fashion Brand ExperiencesDeveloping Fashion Brands- Changing Nature of Fashion Brands- Expanding Fashion Brands- Measuring Fashion Brand Performance- Fashion Brand PortfoliosWorking with Fashion Brands- Organizing the Fashion Brand Team- Business and Social Issues of Fashion Brands- Future Trends of Fashion Brands- "Focus on Fashion Brands" features an article or case study relevant to the topics of the specific chapters- "BrandBlog" provides online discussion topics to help facilitate a Web-based course design- "Brandlab" offers an opportunity to create a fashion brand- End of chapter material includes key terms and review questions designed to assist development of your career- Eight-page insert consists of full-color photographs- Instructor's Guide provides suggestions for planning the course and using the text in the classroom
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