How To Be A Social Entrepreneur: Make Money And Change The World

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Do you want to change the world? As a social entrepreneur, you can get out there and actually do it. Running a business with social goals, and investing the money you make back in your community is one of the most rewarding things you could possibly do, but the social entrepreneur faces some pretty unique challenges. How do you balance making a profit with doing good? How much should you worry about your legal structure? Where can you get funding? How do you manage a socially motivated team? How to be a Social Entrepreneur has all the answers to help you make your social vision a reality. Packed with wisdom from real experience, practical advice and case studies of people who've really done it, this is information and inspiration that no social entrepreneur will be able to do without.

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Robert Ashton is a consultant, speaker and highly respected business author. He has a national reputation as a small business troubleshooter. In recent years he has also become an active and outspoken supporter of the social enterprise movement. He started his career in sales and marketing, before setting up his own marketing services agency in 1990, and ran that for thirteen years, before selling out in 2003. His current company Turnpike Farm, now helps small businesses with PR. He also does a great deal of community and pro bono work, including the BBC/Big Lottery Village SOS; working as a trustee of the Norfolk Community Foundation, and acting as a mentor and adviser to Business Link. He is the author of several very successful business books, including The Life Plan; Teach Yourself Life at 50 for Men; The Entrepreneur's Book of Checklists and How to Start Your Business for Entrepreneurs. Table of Contents Acknowledgements. Introduction. Part One -- What The Essence of Social Entrepreneurship. Social Enterprise -- Past, Present and Future. Part Two -- Who You as a Social Entrepreneur. What You Are Going to Change in the World. Explore Your Entrepreneurial Style. Part Three -- How to Start Organisations and How to Start Them. Preparing a Business Plan That Covers All the Angles. What You Need to Know about Structure and Governance. Finding the Funding. Part Four -- How to Grow Selling and the Social Enterprise. The Customer Conundrum. Managing Money. Being Different, Looking Different. Part Five -- How to Share Effective Communication. Building a Winning Team. Building Your Community. Keeping Perspective. About the Author Other Books by Robert Ashton Index