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Inclusive Branding: The Why and How of a Holistic Approach to Brands

Inclusive Branding: The Why and How of a Holistic Approach to Brands

by Klaus Schmidt and Chris Ludlow

  • ISBN

    :  

    9780333980798

  • Publisher

    :  

    Palgrave Macmillan

  • Subject

    :  

    Business & Management

  • Binding

    :  

    HARDCOVER

  • Pages

    :  

    200

  • Year

    :  

    2003

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5958.0

₹

5958.0

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  • Description

    Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today's pressing global business issues. Compelling case studies from leading organizations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

  • Author Biography

    Klaus Schmidt is co-founder and now CEO of Henrion Ludlow Schmidt, leading European brand creation and management consultants based in London and Hamburg. Chris Ludlow is a co-founder of Henrion Ludlow Schmidt, is now a consultant to the company and is a frequent contributor and broadcaster on branding subjects.

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