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Applying the Branding Iron
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ISBN
:
9788130901947
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Publisher
:
Viva Books Private Limited
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
150
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Year
:
2009
₹
295.0
₹
295.0
295.0
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Description
"In an era when most are still being taught outdated principles and urged to be single minded in their brand pursuits, Kartik Kompella provides a new, comprehensive way to achieve richness and success in the brand building process."- Tom Asacker, author of "A Clear Eye for Branding: Straight Talk on Today's Most Powerful Business Concept" About The Author Kartikeya Kompella has spent 14 years in India looking at brands from the perspective of an advertising professional, brand consultant, marketing practitioner and DM consultant. He went on to be nominated for the John and Mary Goodyear award for Excellence in International Market Research. Kartik is a member of Global Brand Network Table Of Contents Applying the branding iron. Can story-telling help your brand? Why should brands build traditions? Steps to creating powerful brand websites How to use 'Causes' to build brand equity? The celebrity as a brand. Internal branding How does advocacy work for brands? Branding for non-profits Building nation brands with pride Pharma branding. The role of emotion in branding. The how and why of heritage branding What investors should know about branding The branding of political parties. Developing a well-rounded brand personality What's wrong with brands these days?
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