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Running a Public Relations Department 27.0%OFF

Running a Public Relations Department

by Mike Beard

  • ISBN

    :  

    9780749434243

  • Publisher

    :  

    Kogan Page

  • Subject

    :  

    Business & Management

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    160

  • Year

    :  

    2001

1808.0

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  • Description

    Good management practice is essential if any public relations department is to be highly valued, productive, cost effective and an asset to the organization. This must involve effective internal and external communication.

  • Author Biography

    Mike Beard, a former President of the Chartered Institute of Public Relations, was Director of Communication at Taylor Woodrow plc and at Lucas Industries plc. He also has major international consultancy experience as Managing Director of Burson-Marsteller Signapore. He now operates as an independent corporate affairs consultant.

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