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ISBN
:
9780749434243
Publisher
:
Kogan Page
Subject
:
Business & Management
Binding
:
PAPERBACK
Pages
:
160
Year
:
2001
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1808.0
₹
1319.0
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View DetailsDescription
Good management practice is essential if any public relations department is to be highly valued, productive, cost effective and an asset to the organization. This must involve effective internal and external communication.
Author Biography
Mike Beard, a former President of the Chartered Institute of Public Relations, was Director of Communication at Taylor Woodrow plc and at Lucas Industries plc. He also has major international consultancy experience as Managing Director of Burson-Marsteller Signapore. He now operates as an independent corporate affairs consultant.
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