Steal these ideas!: Marketing Secrets That will make you a Star

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Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity with notable political and not for profit campaigns along the way- Steve Cone has the kind of hard earned, high level experience that translates into valuable, tested ideas on what really works and doesn’t --- in marketing. In Steal These Ideas! Cone delivers hundreds of pearls in a sharp, no nonsense and witty style on all facets of marketing, branding and advertising with all the candor and freshness you’d expect from a knowledgeable good friend in the business. This is the secret stuff that no one ever teaches. Steal these ideas and become a marketing star today!

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Steve Cone is managing director and head of advertising and brand management at Citigroup Global Wealth Management. Along with five other senior executives, he coordinates worldwide brand management for all of Citygroup’s businesses in more than one hundred countries, encompassing 200 milllon customers. Table Of Contents Three Hidden ingredients in Every winning marketing campaing In simple language : what is a brand? what makes it successful? How do you manage it? How to create a unique selling proposition Create or hire, or beg, to build a memorable distinctive personality for your business you have to be able to see it to read it Brochures kill trees : Make the trees that die for you count Everlasting Tag Lines Think Globally, act locally to a point Integration wins wars and the mind of the consumer Location, Location, Location: get the most from your media dollars no one ever bought anything from an English professor The three most important customer lessons you will ever learn The art of building effective loyalty programs Surprise! we’re all getting older the big breakthrough idea : where does it come from The web : hype and hope the power of public relations and sponsorships politics and promotion In the Spotlight Confucius and Stardom How to make the most of your advertising The ten secrets you really need to steal Being all that we can be.