Download App
| >> | LShop | >> | Book | >> | Economics, Finance, ... | >> | Business & Managemen... | >> | The Mobile Revolutio... |
The Mobile Revolution: The making of mobile service worldwide
-
ISBN
:
9780749445454
-
Publisher
:
Kogan Page Limited
-
Subject
:
Business & Management
-
Binding
:
Paperback
-
Pages
:
304
-
Year
:
2006
₹
395.0
₹
395.0
395.0
Buy Now
Shipping charges are applicable for books below Rs. 101.0
View DetailsEstimated Shipping Time : 5-7 Business Days
View Details
-
Description
The Mobile Revolution is the first comprehensive account of the explosion of mobile services (rich voice, Internet, messaging, content). From multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets of Europe, the United States and the Asia-Pacific, particularly Japan, China and South Korea. This book looks in depth at the impact of mobility in consumer and business markets, strategy, and across all industries. It shows how marketing innovation has been brought about by developments in mobile technologies. In the past, technology innovation drove the mobile business. Today, it is marketing innovation that drives the markets. This unique account is supported by in-depth interviews with some 80 leading executives and trend setters, representing the world’s leading mobile vendors (Ericsson, Motorola, Nokia, Qualcomm), operators (NTT DoCoMo, Orange, SK Telecom, Verizon Wireless, Vodafone), IT enablers (IBM, Intel, Microsoft, RealNetworks), publishers (New York Times, Wall Street Journal), media concerns (ABC, CNN, FOX, Nickelodeon, Yahoo) entertainment conglomerates (Sony, Time Warner, Universal, Walt Disney), record companies and music publishers (BMG, BMI, EMI, IFPI, Warner), ad agency networks (Carat Interactive, McCann-Ericsson, Ogilvy Interactive), as well as the world’s most innovative mobile developers and many other major corporations and pioneering enterprises. The inside stories illustrate successes (and in some cases failures) in the massive worldwide transition from voice to data – or as the industry trend setters put it, "from the business of ears to the business of eyes". The Mobile Revolution tells the story of the making of mobile markets and services worldwide, exploring the "mobilization" that is transforming how we live, work and play. About The Author Dr Dan Steinbock is affiliate Researcher at Columbia Institute for Tele-Information (Columbia Graduate School of Business). He is Director of the New York office of the Academy of Finland, and Visiting Professor at the Helsinki School of Economics in Finland. Table of Contents Market transformation Globalization Innovation Service pioneers Mobile consumer services Content services Mobile media and entertainment ‘Device formerly known as cellphone’ Mobile marketing and consumer behaviour Mobile business services Strategy and mobility
Related Items
-
of
-
OFFER
Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World
Dan Steinbock
Starts At
1814.0
2388.0
24% OFF
-
OFFER
The Retail Revolution: How Wal-Mart Created a Brave New World of Business
Nelson Lichtenstein
Starts At
1370.0
1877.0
27% OFF
-
OFFER
The Information Revolution and the Arab World: Its Impact on State and Society
Emirates Center For Strategic Studies An
Starts At
6159.0
8104.0
24% OFF
-
OFFER
Natural Capitalism: The Next Industrial Revolution (10th Anniversay Edition)
Paul Hawken
Starts At
1180.0
1595.0
26% OFF
-
OFFER
The Company of the Future: Meeting the management challenges of the communications revolution
Frances Cairncross
Starts At
207.0
225.0
8% OFF
-
OFFER
Beyond RE-Engineering: How the RE-Engineering Revolution Is Reshaping Our World and Our Lives
Michael Hammer
Starts At
230.0
295.0
22% OFF
-
OFFER
Sticky Wisdom: How To Start A Creative Revolution At Work
Dave Allan
Starts At
159.0
199.0
20% OFF
-
OFFER
The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution
Brian Solis
Starts At
335.0
399.0
16% OFF
-
OFFER
The Get-Started Guide to M-Commerce and Mobile Technology
Danielle Zilliox
Starts At
1480.0
1702.0
13% OFF
-
OFFER
Category Killers: The Retail Revolution and Its Impact on Consumer Culture
Robert Spector
Starts At
2050.0
2384.0
14% OFF
-
OFFER
Techniques and Applications for Mobile Commerce: Proceedings of TAMoCo 2009, Volume 201 Frontiers in Artificial Intelligence and Applications
A. Taleb-Bendiab
Starts At
8066.0
9380.0
14% OFF
-
OFFER
Evolution Not Revolution: Aligning Technology with Corporate Strategy to Increase Market Valuation
John Logan
Starts At
2050.0
2384.0
14% OFF
-
OFFER
Making Rain: The Secrets of Building Lifelong Client Loyalty
Andrew Sobel
Starts At
1143.0
1395.0
18% OFF
-
OFFER
The Agenda: What Every Business Must Do to Dominate the Decade
Michael Hammer
Starts At
300.0
395.0
24% OFF
-
OFFER
Rich Dad's Rich Kid, Smart Kid: Giving Your Child a Financial Head Start
Robert T. Kiyosaki
Starts At
446.0
595.0
25% OFF
