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Customer-Driven Strategy: Winning Through Operational Excellence 14.0%OFF

Customer-Driven Strategy: Winning Through Operational Excellence

by Thomas F. Wallace

  • ISBN

    :  

    9780471132172

  • Publisher

    :  

    Wiley

  • Subject

    :  

    Business & Management

  • Binding

    :  

    HARDCOVER

  • Pages

    :  

    304

  • Year

    :  

    1995

5114.0

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  • Description

    This indispensable resource presents a straightforward technique to evolve a customer-driven perspective from new product development in order to effectively manage the supply chain. Explains how to leverage continuous improvement initiatives to attain higher levels of performance, create accurate performance measures and maximize the market impact of novel product releases. Includes examples from leading companies.

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