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Essentials of Marketing Research 14.0%OFF

Essentials of Marketing Research

by Joseph F Hair

  • ISBN

    :  

    9780071220286

  • Publisher

    :  

    Mcgraw Hill Higher Education

  • Subject

    :  

    Business & Management

  • Year

    :  

    2010

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2047.0

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1760.0

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  • Description

    "Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

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