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Indian Advertising: 1780-1950 AD 28.0%OFF

Indian Advertising: 1780-1950 AD

by Arun Choudhuri

  • ISBN

    :  

    9780070604612

  • Publisher

    :  

    Tata Mcgraw Hill Education Private Limited

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Hardcover

  • Pages

    :  

    285

  • Year

    :  

    2006

₹

950.0

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684.0

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  • Description

    Indian Advertising: 1780-1950 A.D. is a book with a difference. It covers a span of two centuries and takes the readers through the bygone era—when similar and not so similar issues were encountered while reaching the end consumer. Besides the social milieu around that time, it covers the creative aspects of advertising such as copywriting and art. It also provides a glimpse of the evolution of media, printing and the people who set up art colleges or formed art groups to sell lithography paintings. It also follows the rapid developments in advertising standards of press advertising (when all the pre-press work was done in newspaper offices and no ad agencies were around).

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