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Management in Marketing Pb 14.0%OFF

Management in Marketing Pb

by Mike Worsam

  • ISBN

    :  

    9780273607366

  • Publisher

    :  

    Financial Times Pp

  • Subject

    :  

    Education, Business & Management

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    608

  • Year

    :  

    1995

₹

2127.0

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₹

1829.0

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  • Description

    The text provides an understanding of the basic principles of marketing management and takes an integrated look at the marketing function, placing it in a general management context. It is presented in a user-friendly manner and is designed to operate as a workbook rather than a textbook. Marketing in Management provides a complementary text to John Frain's Introduction to Marketing, and is essential to the LCCIEB syllabus.

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