Power Sales Writing: Using Communication to Turn Prospects into Clients

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High-impact language for todays lightning-fast world of sales. Filled with down-to-earth, practical business writing concepts, shortcuts, and examples, this new edition of Power Sales Writing brings you up to date on important changes introduced by new influences since the last edition, including the ubiquity of email, the impact of social media, and the growth of the global economy each of which has dramatically altered the way people communicate. Power Sales Writing provides all the tools needed to turn prospects into clients, communicate bad news painlessly, close deals more effectively, use email to sell ideas to today's buyer, and blend multiple channels into a sales message.

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Sue Hershkowitz-Coore is a corporate consultant and professional speaker who has been designated a "Platinum" speaker by the 18,000 member Meeting Professionals International for nine consecutive years Table of Contents Part One Getting Started Chapter 1 Getting Started Chapter 2 Plan It: Save up to 80 Percent of Writing Time Chapter 3 Do It: Why Being Creative Is Less Important than You Think Chapter 4 Check It: The Failure-Proof Step Part Two The Psychology of Persuasive Writing Chapter 5 Create a Selling Message That Builds Sales Chapter 6 Connect the Dots to Sell More Chapter 7 Be Likable to Win the Business Chapter 8 Use Social Media Trends to Write More Persuasive E-mails Part Three Successful Prospecting with E –mail Chapter 9 W rite “Cold E-mail” Messages That Get Results Chapter 10 Craft Powerful Subject Lines Chapter 11 Ask for What You Want—and Get It! Chapter 12 Build Interest to Sell More Easily Part Four Brand Yourself as a Professional Chapter 13 Use the Language of Business to Drive Profits Chapter 14 How Not to Be Your Own Worst Enemy Chapter 15 Get Results, Not Ridicule Chapter 16 E-mail on a Smartphone: Use This, Not That Part Five Keeping Customers Happy Chapter 17 W rite “Bad News” Messages—and Keep Customers Happy Chapter 18 W hat to Say When “I’m Sorry” Doesn’t Work Chapter 19 How to Follow Up When You’re Ignored— or Worse Part Six Bonus to Use Right Now! Chapter 20 Writing Awesome Prospecting E-mails Chapter 21 Writing Amazing Follow-up E-mails Chapter 22 Enhance Your Worth