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Sales and Distribution Management (Response Books) 12.0%OFF

Sales and Distribution Management (Response Books)

by Pingali Venugopal

  • ISBN

    :  

    9788178298481

  • Publisher

    :  

    Sage Publications India Pvt Ltd

  • Subject

    :  

    Business & Management

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    340

  • Year

    :  

    2008

₹

695.0

12.0% OFF

₹

611.0

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  • Description

    Sales and Distribution Management: An Indian Perspective, adopts a customer-centric approach to sales and distribution management where strategic and operational decisions are made keeping the end consumer in mind. It develops a framework to integrate the sales and distribution management functions with other marketing mix elements so that there is no overlap with other functions of the marketing department. The book also describes the service orientation required for selling different products and the importance of behavioral transactions that need to take place for a sale to complete. Generalized frameworks are built using examples from industrial products, consumer products and services.

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