Download App
| >> | LShop | >> | Book | >> | Economics, Finance, ... | >> | Business & Managemen... | >> | Simply Better: Winni... |
Simply Better: Winning and Keeping Customers by Delivering What Matters Most
-
ISBN
:
9780875843988
-
Publisher
:
Harvard Business Review Press
-
Subject
:
Business & Management, Industry & Industrial Studies
-
Binding
:
HARDCOVER
-
Pages
:
208
-
Year
:
2004
₹
1499.0
₹
1499.0
1499.0
Buy Now
Shipping charges are applicable for books below Rs. 101.0
View DetailsEstimated Shipping Time : 5-7 Business Days
View Details
-
Description
In this "radically conservative" book, the authors advocate a "back-to-basics" approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs. The authors' research shows that most companies have been ignoring the basics for too long. At the heart of the authors' approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So, rather than focus on new luxury attributes for a specific car - marketer's need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out - they need to deliver on those basic needs better than everyone else.
Related Items
-
of
-
OFFER
REWIRE YOUR BRAIN: THINK YOUR WAY TO A BETTER LIFE
Joseph W. Lowery
Starts At
295.0
399.0
26% OFF
-
OFFER
Migration and Poverty: Towards Better Opportunities for the Poor
Edmundo Murrugarra
Starts At
2934.0
3412.0
14% OFF
-
OFFER
Simplicity: The New Competitive Advantage In A World Of More, Better, Faster
Bill Jensen
Starts At
161.0
195.0
17% OFF
-
OFFER
Building a Better Business: The Key to Future Marketing, Management and Motivation
Patrick Dixon
Starts At
665.0
899.0
26% OFF
-
OFFER
Plan B: How To Hatch A Second Plan That's Always Better Than Your First
David Kord Murray
Starts At
591.0
799.0
26% OFF
-
OFFER
Magic Numbers For Human Resource Management: Basic Measures To Achieve Better Results
Zheng Wei Hugh Bucknall
Starts At
1065.0
1299.0
18% OFF
-
OFFER
Everyday Excellence : Creating a Better Workplace through Attitude, Action, and Appreciation
Clive Shearer
Starts At
173.0
225.0
23% OFF
-
OFFER
Why Some Companies Emerge Stronger And Better From A Crisis: 7 Essential Lessons For Surviving Disaster
Mitroff Ian I
Starts At
202.0
250.0
19% OFF
-
OFFER
Changing European Farming Systems For A Better Future: New Visions for Rural Areas
Hans Langeveld
Starts At
8802.0
10236.0
14% OFF
-
OFFER
Making Better Decisions: Decision Theory in Practice
Itzhak Gilboa
Starts At
3247.0
4009.0
19% OFF
-
OFFER
Better Than Bullet Points: Creating Engaging e-Learning with PowerPoint
Jane Bozarth
Starts At
3888.0
4521.0
14% OFF
-
OFFER
Make More, Worry Less : From 18 Extraordinary People Who Created a Bigger Income and a Better Life
Wes Moss
Starts At
333.0
450.0
26% OFF
-
OFFER
MANAGING WITH THE POWER OF NLP : Programming ; A Model for Better Management
David Molden
Starts At
269.0
350.0
23% OFF
