Winning Sales Letters: Time-saving And Ready-to-use Sales And Marketing Letters To Help You Get Customers And Keep Them

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Winning Sales Letters furnishes you with an efficient, fast way to generate those powerful written messages for all the routine and sensitive issues which you face each day: From introducing your business to the community to following up on an appointment. From dealing with a dissatisfied customer to announcing the discontinuation of product line. From welcoming a new sales representative in your organization to encouraging a distributor to increase volume of sales ... andso on. This book gives you more than three hundred model letters on scores of sales, marketing, and service topics of concern to every business. You can use the models verbatim, you can mix and match phrases, or customize the messages provided to achieve just the right tone for any important communication. The author includes a generous selection of all the standard letters you will ever need along with examples of letters you may have never considered as part of your marketing strategy. Collectively, the models in this book will save you time, strengthen your marketing position, and increase goodwill among customers and employees alike. Table of Contents Introduction A New Sales Strategy How to Use This Book PART 1: THE SALES CYCLE: DEALING WITH THE CUSTOMER Lead-in to a Phone Call Lead-in to an Appointment Confirmation of Agenda for Appointment/Meeting Postponement or Cancellation of Appointment Introduction of Your Firm to the Community Follow-up to a Phone Call Follow-up to an Appointment “Reminder” to Buy The Letter Proposal Amendment to a Bid “No Bid” Letter Transmittal for Proposal or Quote Goodwill Building Customer Satisfaction Survey Letter Open-House Invitation Trade Show Announcement of New Location Rate Increase New Service or Change in Service Policy Change Procedure Change Cancellation of Product Line Request for Referral from Customer or Prospect Request for Commendation Letter from Satisfied Customer Response to Complaint Response to Customer after Losing Sale Inactive Account Introduction of New Sales Rep Farewell to Customer Declining to Do Business PART 2: THE MARKETING APPROACH: DEALING WITH YOUR OWN MARKETING TEAM Response to Ad Inquiry Welcome to a New Sales Rep in Your Organization Encouragement to Your Sales Staff Request for Training Classes for Staff Request for Help from Colleagues, Staff, or Managers Change in Commission Structure Change in Territory/Structure Change in Policy New Marketing Campaign Incentive Award Offer Presentation of Recognition/Bonus/Award Invitation to Recognition Ceremony Invitation to Hear Motivational Speaker Commendation Documentation of Accomplishment Announcement of Promotion/Transfer/Raise Announcement of Sales Review/Report Leads Shared with a Colleague Request to “Tutor” a New Sales Rep Suggestions Thank You for Special Training Referrals Distributors